A new stopover campaign to drive more conversions from transit and transfer passengers at Singapore Changi Airport has attracted keen attention and interest, said the country’s tourism chief.
Titled The Singapore Lounge, the campaign is led by the Singapore Tourism Board (STB), Changi Airport Group and Singapore Airlines. The video campaign highlights both attractions and hospitality zones within the award-winning airport as well as experiences beyond the facility. Altogether, the visual content underscores destination Singapore as the perfect lounge for visitors.
Travellers transferring in Singapore can easily access all parts of Singapore from Singapore Changi Airport by public transportation. Those with at least 5.5 hours to 24 hours to spare before their next connecting flight can also choose to go on one of three free city tours. Options include the City Sights Tour, which covers key architectural landmarks; Heritage and Culture Tour, a journey through Singapore’s past; and Singapore River and Marina Bay Sands Tour, which traces the country’s past as a trading port to the futuristic city it is today.
STB chief executive Melissa Ow shared during the Tourism Industry Conference 2025 this morning that the introduction of Changi Airport Terminal 5, set to open in the mid-2030s, will present growth opportunities for passenger movements to and through Singapore.
“Transit and transfer segment currently makes up about a third of Changi Airport’s overall passenger traffic, and this presents good growth potential for us,” she said.
She added that The Singapore Lounge campaign was “just one example of how we are working with our partners to drive stopovers”.
Later, Ow also told TTG Asia that STB would involve more partners in the campaign to encourage additional stopover visits in Singapore.
Commenting on the new air terminal’s contribution to Singapore’s tourism industry, Grace Fu, minister-in-charge of trade relations, said: “Looking ahead to the mid-2030s, the opening of Changi Airport Terminal 5 will be a game-changer to expand our airport capacity by around 50 million passengers yearly.
“This will be an increase of over 50 per cent from the current capacity of 90 million passengers. STB and our partners will create compelling business and lifestyle experiences to encourage more transit and transfer passengers to make a stop in Singapore.”
In the Megahubs 2024 report published by aviation intelligence agency OAG to track the world’s most connected international airports, Singapore Changi Airport ranked among the top eight most connected airports in Asia-Pacific.
Among the Top 50 Global Megahubs, Singapore Changi Airport took the 13th spot.
In an earlier interview with TTG Asia, Mayur Patel, head of Asia at OAG Aviation, noted that a megahub status “lays a strong foundation for international tourism”, but its depth of advantage “depends on the destination’s ability to convert connectivity into visits”.
He added: “Airports and tourism authorities must work together, leveraging stopover programmes, destination marketing, and partnerships with airlines to maximise the tourism potential that megahub connectivity provides.”
