PATA Annual Summit 2025 (PAS 2025) will open with the theme, Timeless Wisdom for a Sustainable Future, in Istanbul, Türkiye from April 21 to 23.
Scheduled to take place at the CVK Park Bosphorus Hotel İstanbul, the summit will explore principles that have shaped perspectives on culture, community, and conservation. Industry leaders will discuss how these insights can be applied to tackle current challenges and seize new opportunities.

PATA CEO Noor Ahmad Hamid stated: “The PATA Annual Summit is a premier thought leadership event that brings together global players in the tourism industry to explore trends and address critical issues shaping the future of tourism. We take pride in uniting a diverse range of stakeholders – from public and private sectors to industry experts and young professionals – to foster meaningful, high-level discussions that drive the evolution of the industry.”
Aimed to inspire collaboration and innovation in tourism development, the summit provides a platform for delegates to “engage in critical conversations, exchange insights, and contribute to the advancement of an ever-evolving global tourism landscape”, he added.
The summit will feature a comprehensive programme, including PATA Executive Board & Board meetings, PATA Policy Forum, Government, Education & Industry Roundtables, and plenty of networking opportunities. The PATA Annual General Meeting will be a key element of the event.
Delegates will also have the opportunity to join complimentary half-day tours that take them to explore Istanbul’s cultural and heritage attractions.
Turkish Airlines is the official airline partner for the event and will offer flight discounts to delegates.






