Millennium Hotels and Resorts (MHR) has relaunched its global travel loyalty programme, MyMillennium, to offer its members enhanced benefits and experiences along with the introduction of three distinct membership tiers: Classic, Silver, and Prestige.
With this revamped programme, members can now enjoy enhanced benefits as they advance through each tier by booking stays or dining at any participating hotel or restaurant to earn MyPoints, along with promotions tailored to their specific preferences.
Some highlights of the enhanced benefits and rewards based on the new tiers comprise exclusive member rates and offers on MHR properties and restaurants, priority check-in and check-out, welcome amenities, complimentary meals for children, exclusive invitations to MyMillennium events, and more.
At the core of this relaunch is MHR’s approach to understanding the evolving preferences of its guests, which is reflected in the company’s five key brand pillars – food and beverage innovation, sustainability, digital innovation, curated personalised guest experiences, and wellness offerings – all which serves as a launchpad to redefine the hospitality landscape through experiences shaped by sustainability, world-class dining, and tailored guest offerings.
“We designed MyMillennium to deliver meaningful moments in a personable manner where members can accumulate and redeem their MyPoints in ways that best serve their travel needs. Our goal is to help our members celebrate life’s milestones, whether they’re ticking off a bucket list destination or enjoying a quick business trip with seamless, fuss-free stays,” shared Carolyn Wishnowski, director of global branding, marketing, and loyalty at MHR.
