Emirates, the official global airline partner of the National Basketball Association (NBA) and inaugural title partner of the Emirates NBA Cup, is celebrating the arrival of the 2024-25 NBA season with a nose-to-tail livery dedicated to the league.
The airline’s NBA-themed livery is one of only four aircrafts in the airline’s fleet with full nose-to-tail bespoke designs, and will begin making its way across Emirate’s global network with flights starting next week.
The new look showcases a bold blue gradient on the fuselage, highlighted by the NBA logo. Emirates’ lettering has changed from gold to red, accompanied by an illustration of a basketball bouncing between the two logos, and the vibrant red engine cowls feature the Emirates logo in white calligraphy.
From November 1 to December 17, customers will also experience onboard NBA-inspired products and services on flights when travelling to and from 14 points in the US and Canada, such as sports-inspired dishes and drinks across all cabin classes as well as a limited NBA-themed menu at Emirates’ lounges in Dubai, New York JFK, San Francisco, Los Angeles and Boston.
