Singapore-based agency, The Traveller DMC, has formed a new Special Projects Division to deepen its business events forte in large-scale gatherings. This new division is led by industry veterans Dominic Ong and Jennifer Tan as consultant and vice president respectively, along with Shirley To, who returns to the agency after her last engagement from 2018 to 2020.
The Traveller DMC has established itself in the Singapore market as a specialist in business events, group leisure, and luxury travel services.
Ryan Low, director of The Traveller DMC, told TTGmice that the company is particularly keen on attracting large activations from the Indian and European markets, as groups tended to favour Singapore as a destination.
Low added: “These regions have shown an increase in demand for higher-quality business events.”
Explaining the appeal of Singapore for these groups, Low said: “Singapore’s appeal lies in its ability to offer a highly organised, efficient, and diverse environment for business events. The ease of arranging everything, from event venues to restaurant reservations, coupled with great flight connectivity and the availability of exciting tours, experiences and ever-evolving attractions, makes Singapore a top choice for larger-scale business groups. This flexibility and convenience are particularly attractive to event planners looking to deliver memorable experiences for large groups.”
He defined large-scale groups as having 200 or more attendees.
However, the Special Projects Division does not exist exclusively for such activations. It may also take on other projects, particularly when manpower needs arise.
Commenting on this development, Yvonne Low, executive director of The Traveller DMC, said: “The addition of Dominic, Jennifer, and Shirley to our team significantly bolsters our capabilities in the MICE sector. Their expertise not only enhances our market position but also reinforces our commitment to being the go-to partner for MICE and group leisure services. We are confident that together, we will be able to drive new opportunities and fuel our expansion.”
