Travel and tourism students attending the PATA Youth Symposium 2024 have revealed both enthusiasm and concern about future careers in tourism and hospitality, with many torn by the lure of opportunities to expand their horizons and fear of job instability.
During a roundtable discussion on interest in a travel and tourism career, a student from Bangkok University expressed fascination with the chance to meet people from different cultures. On the other hand, others, like Min, a student studying tourism, business, and events at Mae Fah Luang University, cited concerns about job stability and competition.
Students said stiff competition for positions by skilled workers from abroad has made it challenging for locals to find opportunities. At the same time, desired salaries are harder to come by.
A recurring concern expressed at the discussion was the impact of the pandemic. A Bangkok University student noted: “We saw how the pandemic caused massive layoffs, and that makes me worried about the future.”
Cultural perceptions and societal expectations also dampen enthusiasm. Lee from a Singapore university shared: “When I told people I wanted to be a flight attendant, they said I could do something better because the hospitality industry is seen as an easy option. However, I believe it requires specific knowledge, skills and maturation,” she expressed.
When asked about the most pressing topic they would like to address with industry professionals, students’ responses converged on the theme of work-life balance and development opportunities.
Natalia, a student in exhibition and event management from Silpakorn University, said: “It’s tough to find the right job because even when opportunities come up, you start questioning if the position is a good fit. Is it worth it? Will I be able to grow in this role?”
Students emphasised the need for the industry to offer more stable and fulfilling career paths as well as a desire for the industry to adapt to changing customer preferences and cultural dynamics.
