Accor has come together with Kylian Mbappé, French professional footballer and catalyst for youth empowerment, to take the latter’s Inspired by KM community support activities further through its extensive hospitality network.
The partnership is a long-term commitment that will see Accor provide accommodation support and logistical assistance to Inspired by KM activities.
At the same time, Mbappé will leverage Accor’s expansive reach through awareness activations across the company’s group channels, notably via its ALL-Accor Live Limitless loyalty and distribution platform.
The strategic collaboration will enrich ALL-Accor Live Limitless’s appeal, harnessing Mbappé’s notable influence to attract members and guests while staying true to Accor’s core values.
Mbappé, president of Inspired by KM, said: “Together, we can make a meaningful difference and foster opportunities for a promising future. Our partnership embodies sharing and transmission, making us ambassadors for the younger generation worldwide.”
Sébastien Bazin, chairman & CEO, Accor, underlined the “transformative power of hospitality to create positive change”.
“Our partnership with Kylian Mbappé aligns perfectly with our commitment to making a difference in the communities we serve,” said Bazin.
