Novotel has entered an international partnership with World Wide Fund for Nature (WWF) to champion the protection and restoration of the ocean through science-based action and conservation projects.
Under the three-year agreement, from 2024 to 2027, WWF France will provide technical expertise to Novotel, helping its 580 hotels worldwide to have a positive impact on the ocean.
The removal of lost/discarded fishing gear, known as ghost gear, is one of the WWF ocean-related conservation projects that Novotel will sponsor
Novotel will build a three-year science-based action plan, rooted in three of the United Nations’ priority ocean-related actions, namely reducing marine pollution and ocean acidification, particularly from land-based activities; fighting overfishing and promoting sustainable fishing models; and increasing scientific knowledge and research for ocean health.
The WWF partnership comprises four main objectives – work on sustainable seafood policies and supply chains for Novotel hotels and restaurants; raise guests’ and employees’ awareness of the importance of the world’s oceans; advocate for ocean preservation to inspire industry and policy makers; and preserve and restore marine biodiversity through support of five WWF flagship projects around the world.
The partnership will also see Novotel sponsoring several critical WWF ocean-related conservation projects across the world, including the protection of Posidonia, an endemic flowering plant of the Mediterranean; the identification and removal of ghost gear, which are lost, abandoned and otherwise discarded fishing gear; supporting the WWF France’s Blue Panda boat, which sails across the Mediterranean carrying out work including scientific dives, protecting endangered species of rays and sharks, and more; as well as tracking and tracing marine turtles in Asia-Pacific, and protecting the sea turtles of the Western Atlantic.
“There is a deep imbalance in the way the ocean is treated. Globally, over-exploitation and pollution are depleting the ocean’s resources, while only a tiny fraction of climate finance is allocated to its preservation. The ocean’s health affects us all and our collective actions have a profound impact. We will rebalance how we engage with it, consume its resources, and invest in its protection and restoration,” commented Karelle Lamouche, chief commercial officer, premium, midscale & economy division, Accor, Novotel’s parent group.
Yann Laurans, conservation director, WWF France, said: “WWF aims to restore ocean health for the benefit of people and nature. The oceans are an essential resource of biodiversity that must be protected. We are confident our world-renowned technical and scientific expertise will help Novotel drive operational change for the greater good of their business and the ocean”.
Accor also has an established track record of developing sustainable solutions and innovations in the maritime sector, such as supporting Energy Observer since 2017 and its recent partnership with the Fondation de la Mer in 2022 to adopt the Ocean Framework.
Novotel has entered an international partnership with World Wide Fund for Nature (WWF) to champion the protection and restoration of the ocean through science-based action and conservation projects.
Under the three-year agreement, from 2024 to 2027, WWF France will provide technical expertise to Novotel, helping its 580 hotels worldwide to have a positive impact on the ocean.
Novotel will build a three-year science-based action plan, rooted in three of the United Nations’ priority ocean-related actions, namely reducing marine pollution and ocean acidification, particularly from land-based activities; fighting overfishing and promoting sustainable fishing models; and increasing scientific knowledge and research for ocean health.
The WWF partnership comprises four main objectives – work on sustainable seafood policies and supply chains for Novotel hotels and restaurants; raise guests’ and employees’ awareness of the importance of the world’s oceans; advocate for ocean preservation to inspire industry and policy makers; and preserve and restore marine biodiversity through support of five WWF flagship projects around the world.
The partnership will also see Novotel sponsoring several critical WWF ocean-related conservation projects across the world, including the protection of Posidonia, an endemic flowering plant of the Mediterranean; the identification and removal of ghost gear, which are lost, abandoned and otherwise discarded fishing gear; supporting the WWF France’s Blue Panda boat, which sails across the Mediterranean carrying out work including scientific dives, protecting endangered species of rays and sharks, and more; as well as tracking and tracing marine turtles in Asia-Pacific, and protecting the sea turtles of the Western Atlantic.
“There is a deep imbalance in the way the ocean is treated. Globally, over-exploitation and pollution are depleting the ocean’s resources, while only a tiny fraction of climate finance is allocated to its preservation. The ocean’s health affects us all and our collective actions have a profound impact. We will rebalance how we engage with it, consume its resources, and invest in its protection and restoration,” commented Karelle Lamouche, chief commercial officer, premium, midscale & economy division, Accor, Novotel’s parent group.
Yann Laurans, conservation director, WWF France, said: “WWF aims to restore ocean health for the benefit of people and nature. The oceans are an essential resource of biodiversity that must be protected. We are confident our world-renowned technical and scientific expertise will help Novotel drive operational change for the greater good of their business and the ocean”.
Accor also has an established track record of developing sustainable solutions and innovations in the maritime sector, such as supporting Energy Observer since 2017 and its recent partnership with the Fondation de la Mer in 2022 to adopt the Ocean Framework.