Frasers Hospitality and Sabre Hospitality have formed a strategic partnership to deploy the latter’s latest solution, SynXis Retailing, as part of Frasers Hospitality’s retailing strategy, marking a pivotal step in its commitment to retail innovation and superior guest services.
Building upon a strong partnership established in 2009, this collaboration saw Frasers Hospitality enrol one of its properties in the Preferred Launch Partnership programme as a pilot to tap into the capabilities of SynXis Retailing to elevate the overall guest experience. The outcome of the programme surpassed expectations, with the pilot property reporting a significant increase in ancillary revenue. The Retail Studio also complements the existing SynXis Booking Engine which offers a more personalised guest experience and seamless booking process via Frasers Hospitality’s platform.
Wilson: hospitality companies can offer accommodation and curate personalised experiences and ancillary services
SynXis Retailing provides hospitality players with the ability to “sell anything”, presenting an opportunity to introduce new revenue streams to properties with limited amenities, such as serviced residences. This flexibility enables hoteliers to enhance offerings for guests across their portfolio, from policies and services to food and beverage options, and even activities and experiences from third-party suppliers.
Sabre Hospitality president Scott Wilson said: “This collaboration underscores our shared commitment to innovation and delivering unparalleled value to hoteliers and guests alike. Hospitality retailing plays a pivotal role in this endeavour, as it allows hospitality companies to not only offer accommodation but also to curate personalised experiences and ancillary services tailored to individual guest preferences.”
“We look forward to leveraging Sabre Hospitality’s latest solutions to analyse guest preferences and personalise our offerings as part of our purpose and commitment to curate and enrich guest experiences,” added Mark Chan, chief operating officer of Frasers Hospitality.
Frasers Hospitality and Sabre Hospitality have formed a strategic partnership to deploy the latter’s latest solution, SynXis Retailing, as part of Frasers Hospitality’s retailing strategy, marking a pivotal step in its commitment to retail innovation and superior guest services.
Building upon a strong partnership established in 2009, this collaboration saw Frasers Hospitality enrol one of its properties in the Preferred Launch Partnership programme as a pilot to tap into the capabilities of SynXis Retailing to elevate the overall guest experience. The outcome of the programme surpassed expectations, with the pilot property reporting a significant increase in ancillary revenue. The Retail Studio also complements the existing SynXis Booking Engine which offers a more personalised guest experience and seamless booking process via Frasers Hospitality’s platform.
SynXis Retailing provides hospitality players with the ability to “sell anything”, presenting an opportunity to introduce new revenue streams to properties with limited amenities, such as serviced residences. This flexibility enables hoteliers to enhance offerings for guests across their portfolio, from policies and services to food and beverage options, and even activities and experiences from third-party suppliers.
Sabre Hospitality president Scott Wilson said: “This collaboration underscores our shared commitment to innovation and delivering unparalleled value to hoteliers and guests alike. Hospitality retailing plays a pivotal role in this endeavour, as it allows hospitality companies to not only offer accommodation but also to curate personalised experiences and ancillary services tailored to individual guest preferences.”
“We look forward to leveraging Sabre Hospitality’s latest solutions to analyse guest preferences and personalise our offerings as part of our purpose and commitment to curate and enrich guest experiences,” added Mark Chan, chief operating officer of Frasers Hospitality.