Amadeus and Accor have expanded their strategic partnership, with Accor implementing Amadeus’ Central Reservation System (ACRS) for its extensive portfolio of properties globally.
With Amadeus’ market-leading Central Reservation System, this partnership will empower hotels to deliver inspiring and customised experiences across Accor’s global portfolio.
Amadeus’ cloud-based technology will help the hospitality group in boosting revenues, maximising distribution strategies, and building deeper and more personalised connections with guests.
“Today’s dynamically changing market demonstrates the need for transformative technology to keep pace with guest expectations and drive growth in the context of evolving business needs,” said Francisco Pérez-Lozao Rüter, president, hospitality, Amadeus.
Alix Boulnois, chief digital officer, Accor, added: “By deepening our collaboration with Amadeus, we will leverage the advanced capabilities of the ACRS and equip our hotels and owners with a modern distribution management tool, offering a wider range of services, new revenue-generating capabilities and personalised guest experiences.”
