Royal Caribbean Group (RCL) has introduced a loyalty status match programme across its brands, Royal Caribbean International, Celebrity Cruises and Silversea, which enables loyalty members to attain equivalent tier status on any one of its brands.
This shared status adds to members’ existing benefits and unlocks new ways to see the world, with more than 50 ships sailing to nearly 1,000 destinations across all seven continents.
As the first major cruise company to offer loyalty status matching across its core brands, the Royal Caribbean Group Loyalty Status Match programme allows members of Royal Caribbean’s Crown & Anchor Society, Celebrity Cruises’ Captain’s Club and Silversea’s Venetian Society to enjoy reciprocal tier status no matter which brand they sail with.
“We strive to provide guests with experiences within our portfolio of brands that meet them for all of life’s moments,” said Jason Liberty, president and CEO, Royal Caribbean Group.
By aligning its three brands and recognising guest loyalty across the fleet, the Loyalty Status Match programme highlights include seamless status recognition, onboard benefits, automatic tier matching, and enhanced travel experience.
The applicable terms and conditions are also changing to make clear how member data will be shared across the various loyalty programmes and highlight other important legal terms.
New benefits onboard for members who have their status matched will begin with sailings departing on June 5, 2024.
