The Tourism Authority of Thailand (TAT) and Traveloka have signed a Memorandum of Agreement (MoA) to enhance the travel platform’s commitment to Thailand’s tourism industry, with both parties collaborating to promote inbound and domestic tourism, including secondary destinations.
The MoA provides the legal framework for Traveloka to collaborate with TAT on dual marketing campaigns, sustainability initiatives and travel insights. This agreement also allows Traveloka to collaborate directly with the TAT head office in Bangkok and all domestic and overseas offices, further strengthening Traveloka’s support of the Thai travel industry.
Both TAT and Traveloka had implemented earlier this year a joint campaign, Unveiling Thailand’s Treasure, which was “highly successful in showcasing the potential of lesser-known tourist destinations to a wider audience”, according to Traveloka co-founder Albert.
TAT’s campaign has broadened the spectrum of tourism activities, spanning economic advantages to emerging destinations, and promotes the exploration of secondary cities, with support from Traveloka such as flights, accommodation, and local attractions offers in the Traveloka app.
“This enhanced partnership with Traveloka will help solidify Thailand’s position as an industry leader in moving towards experience-based and sustainable tourism,” said TAT governor Thapanee Kiatphaibool, adding that the MoA “is in alignment with TAT’s direction to elevate Thailand’s travel industry and enhance its competitive advantage”.
