Plaza Premium Group (PPG) has opened an office in Saudi Arabia with investment plans of US$100 million to expand its presence in the Middle East.
With a major focus on Saudi Arabia, the funds will be allocated to opening world-class lounges, establishing a global airport concierge service with white-glove service, creating innovative dining outlets, and exploring opportunities for in-terminal hotels.
Deputy CEO Bora Isbulan will lead this initiative, and will direct the business development, commercial, and marketing divisions, as well as forge robust alliances throughout the region.
With a presence in the Middle East since 2014, PPG has developed a robust portfolio of airport lounges, hotels, and F&B outlets; the company currently operates in 15 locations across eight international airports within key regional cities including Amman, Riyadh, Jeddah, Dammam, Dubai, and Muscat.
The investment aims to establish a corporate presence in the Kingdom and support the company’s goal of expanding its global footprint to 500 locations by 2025, The targeted investment in the Middle East is part of US$300 million that PPG intends to invest over three years globally.
According to Song Hoi-See, founder and CEO of PPG, the projected investment will help to add value to development of airport hospitality services at the existing and upcoming destinations throughout the Middle East.
“This is an exciting time to invest in the Middle East, a region that exemplifies the future of travel and tourism. It is rich in ancient culture yet embraces modernity, reflecting PPG’s ethos of innovation and growth alongside our travel partners,” he said.
PPG is currently in 80 airports, 30 countries and 250 locations.
