Anantara Hotels & Resorts is celebrating its 50th property milestone with a reimagined brand identity.
The brand’s refreshed look builds upon Anantara’s 23-year legacy, and has been designed to capture the imagination of today’s travellers while honouring the brand’s roots in experiential luxury.
A billboard showing Anantara Hotels & Resorts’ refreshed brand identity
The reimagined Anantara identity introduces several key updates such as simplifying its name from Anantara Hotels, Resorts & Spas to Anantara Hotels & Resorts; an updated logo with a contemporary look yet retaining its distinctive icon – the ‘Naam Jai’ water jar and traditional triangular cushions; as well as a new tagline Unforgettable Journeys.
Brand enhancements include modernised design elements with a refined colour palette and elegant typography; new identities for Anantara Spa, Designer Dining and Spice Spoons by Anantara; and refined service culture with enhanced service delivery standards and team member training programmes to elevate the Anantara guest experience.
The rebranding initiative has commenced with the rollout of the new logo and visual identity across all Anantara digital assets, with guests set to experience more tangible changes in service delivery and on-property experiences in the coming months.
“Anantara’s new visual identity and evolved experiences and concepts will redefine how guests see and interact with the brand, and will elevate us to a space less cluttered by other luxury hotel brands,” said Ian Di Tullio, chief commercial officer of Minor Hotels, the parent company of Anantara.
“This will be underpinned by an increased focus on deeply embedded sustainability, both in terms of how we help the environment and local communities, and how guests experience our hotels and resorts.”
Since its inception in 2001 with the opening of its first resort in Hua Hin, Thailand, Anantara has achieved a portfolio spanning Asia, Europe, the Middle East, Indian Ocean and Africa. The brand will continue its global expansion in the coming months, with the brand set to make its India debut with Anantara Jaipur Hotel later in 2024, on top of new openings in Bali (4Q2024) and Zambia (early 2025).
Anantara Hotels & Resorts is celebrating its 50th property milestone with a reimagined brand identity.
The brand’s refreshed look builds upon Anantara’s 23-year legacy, and has been designed to capture the imagination of today’s travellers while honouring the brand’s roots in experiential luxury.
The reimagined Anantara identity introduces several key updates such as simplifying its name from Anantara Hotels, Resorts & Spas to Anantara Hotels & Resorts; an updated logo with a contemporary look yet retaining its distinctive icon – the ‘Naam Jai’ water jar and traditional triangular cushions; as well as a new tagline Unforgettable Journeys.
Brand enhancements include modernised design elements with a refined colour palette and elegant typography; new identities for Anantara Spa, Designer Dining and Spice Spoons by Anantara; and refined service culture with enhanced service delivery standards and team member training programmes to elevate the Anantara guest experience.
The rebranding initiative has commenced with the rollout of the new logo and visual identity across all Anantara digital assets, with guests set to experience more tangible changes in service delivery and on-property experiences in the coming months.
“Anantara’s new visual identity and evolved experiences and concepts will redefine how guests see and interact with the brand, and will elevate us to a space less cluttered by other luxury hotel brands,” said Ian Di Tullio, chief commercial officer of Minor Hotels, the parent company of Anantara.
“This will be underpinned by an increased focus on deeply embedded sustainability, both in terms of how we help the environment and local communities, and how guests experience our hotels and resorts.”
Since its inception in 2001 with the opening of its first resort in Hua Hin, Thailand, Anantara has achieved a portfolio spanning Asia, Europe, the Middle East, Indian Ocean and Africa. The brand will continue its global expansion in the coming months, with the brand set to make its India debut with Anantara Jaipur Hotel later in 2024, on top of new openings in Bali (4Q2024) and Zambia (early 2025).