Western Australia has been witnessing a rising trend in women-only tourism in the past six to 12 months. The development echoes a broader global movement towards creating safer, more inclusive travel opportunities tailored specifically for women.
“This year marked the launch of four innovative women-only travel products, reflecting a strong demand for experiences that allow women to connect deeply with both themselves and nature,” said Sueanne McCumstie, acting lead public relations manager, Tourism Western Australia.
“It aligns with the global trend of inclusivity and accessible tourism for all – including LGBTI, people living with accessibility needs and people seeking exclusive experiences,” she added.
Among the new offerings is a Bardi and Jawi Cultural Experience, on the Dampier Peninsula north of Broome. It invites women to explore the ‘secret women’s business’ of local indigenous women through activities like fishing, oystering, and bush tucker gathering. The four-night experience provides an immersive look into the roles and skills of indigenous women.
Another product is the Reddell Beach Walk and Talk Experiences by a local elder from Jarndu Ngaank Tours. Guests are introduced to significant cultural ceremonies, including a Welcome to Country, Smoking Ceremony, and Water Ceremony designed to blend education with personal healing and well-being through cultural insights.
In Margaret River, Swimming Women has expanded its offerings with a tour that takes participants through scenic swims in rock pools, rivers, and the Indian Ocean, exploring unique aquatic spots with regional stories and nourishing food.
The fourth tour is a Yorgars basket-weaving workshop which also promotes female empowerment through artistic expression through understanding the matriarchal legacies of the indigenous Nyungar people.
These developments were highlighted at a media event where nearly 80 international media members were updated on the latest tourism developments across Australia, before the launch of the Australian Tourism Exchange 2024 in Melbourne today (May 20).
This year’s event has attracted over 1,500 seller delegates and 700 global buyers, marking a 10 per cent increase in buyer participation from last year.
