Global hospitality brand Yotel and Singapore-based Frasers Hospitality have formed a partnership that will allow the former to launch the first Yotel hotel in Japan in early 2025.
The 244-key Yotel Tokyo Ginza will command a prime location in the city’s most popular dining and shopping destination, with Tokyo Station a short 15-minute walk away.
It will showcase the brand’s distinctive signature style, seamlessly blending modern design with locally inspired artwork. Guests can expect new features during their stay, such as robotic concierge, motorised SmartBeds, and fully integrated technologies enabling a complete digital guest experience from reservation up to check-out.
Hubert Viriot, Yotel’s CEO, said the new property would be the brand’s flagship.
“We are thrilled to collaborate with an investor who shares our dedication to innovation and excellence in hospitality,” he said.
Eu Chin Fen, CEO of Frasers Hospitality, said: “The debut of the inaugural Yotel-branded hotel in Tokyo, Japan marks a significant milestone for us and reaffirms our commitment to deepen our presence in the country as we continue to grow the portfolio. We are pleased to join hands with Yotel to launch the brand in Japan and look forward to a mutually beneficial partnership in the long term.”
Yotel Tokyo Ginza is part of the brand’s wider strategy to expand across key cities in Japan. The group is also working to roll out Yotelair, a transit hotel concept, at key gateway airports and train stations.
