A private-government sector collaboration has launched the Visit Iloilo campaign, complete with branding and tactical offers, to position the province as a leading tourism destination for foreign and domestic travellers alike.
Iloilo Festivals Foundation (IFFI) president Allan Tan said that apart from presenting the destination in every imaginable discussion and platform possible, Iloilo will increase its presence in local trade fairs and international travel expos.
Soon to be launched across service partners are discounts and added service value systems, Tan added.
The campaign also draws support from Iloilo MICE Alliance, Philippine Chamber of Commerce and Industry Iloilo Chapter, Department of Tourism, local government units, and the province of Iloilo.
Megaworld Hotels and Resorts group general manager Art Boncato Jr said the website www.visitiloilo.ph is being jazzed up and a digital marketplace page will be added to highlight tourism suppliers and their offerings. The e-commerce platform will enable convenient service transactions between customers and businesses.
Visit Iloilo is envisioned to be a progressive campaign to last a long time as the province doubles down on expanding its tourism hardware including an international airport, ferry services linking it to other domestic destinations, a convention centre, more hotels, and more natural and cultural attractions, heritage sites and festivals.
Located in Western Visayas, Iloilo City was named UNESCO City of Gastronomy in the UNESCO Creative Cities Network for 2023, recognising its heirloom dishes including pork dumpling soup called pancit molo; savoury noodle dish of batchoy made from innards, beef and pork strips sprinkled with pork crackling; native chicken delicacies, and more.
