Max-Matching Entertainments Co. has signed an investment of over 2.4 billion yuan (US$331 million) with Hasbro for the world’s largest stand-alone Peppa Pig outdoor theme park in Asia.
Slated to open in 2027, the mega-theme park will cover approximately 19.42 hectares in China’s third largest island Changxing Island in Chongming, Shanghai, which is an hour and a half drive from Shanghai city centre.
The Shanghai Peppa Pig outdoor theme park will open in 2027
A key island for sight-seeing and tourism, the Peppa Pig outdoor theme park will be Changxing Island’s first global IP themed entertainment offering.
The new Peppa Pig theme park will boast innovative features, new themed areas, rides, an immersive show, and a themed hotel specifically designed for the China market.
The project will feature Peppa Pig, which has gained strong momentum in China since it first aired in the region in 2015 with over 10 billion views and wide range of products available across major Chinese retailers.
“Construction of the Peppa Pig outdoor theme park in Changxing Island in Chongming marks a significant milestone for Hasbro in China and a natural evolution for the Peppa Pig brand, reflecting the scale of opportunity in the country and our commitment to developing our business with the support of strategic licensing partner Max-Matching Entertainments in China,” said Matt Proulx, senior vice president, global experiences, partnerships and music at Hasbro.
Changxing Island Administrative Committee deputy director Cai Xiaofei added: “The Peppa Pig outdoor theme park will further enhance Shanghai as a global tourism destination and propel its economy. We believe this theme park can serve as a flagship attraction for the island, helping to establish its own unique brand identity and will have a positive long-term effect to promote the island’s reputation.”
Max-Matching Entertainments Co. has signed an investment of over 2.4 billion yuan (US$331 million) with Hasbro for the world’s largest stand-alone Peppa Pig outdoor theme park in Asia.
Slated to open in 2027, the mega-theme park will cover approximately 19.42 hectares in China’s third largest island Changxing Island in Chongming, Shanghai, which is an hour and a half drive from Shanghai city centre.
A key island for sight-seeing and tourism, the Peppa Pig outdoor theme park will be Changxing Island’s first global IP themed entertainment offering.
The new Peppa Pig theme park will boast innovative features, new themed areas, rides, an immersive show, and a themed hotel specifically designed for the China market.
The project will feature Peppa Pig, which has gained strong momentum in China since it first aired in the region in 2015 with over 10 billion views and wide range of products available across major Chinese retailers.
“Construction of the Peppa Pig outdoor theme park in Changxing Island in Chongming marks a significant milestone for Hasbro in China and a natural evolution for the Peppa Pig brand, reflecting the scale of opportunity in the country and our commitment to developing our business with the support of strategic licensing partner Max-Matching Entertainments in China,” said Matt Proulx, senior vice president, global experiences, partnerships and music at Hasbro.
Changxing Island Administrative Committee deputy director Cai Xiaofei added: “The Peppa Pig outdoor theme park will further enhance Shanghai as a global tourism destination and propel its economy. We believe this theme park can serve as a flagship attraction for the island, helping to establish its own unique brand identity and will have a positive long-term effect to promote the island’s reputation.”