THE Tourism Authority of Thailand (TAT) is stepping up efforts to tap the destination wedding market.
Last week, TAT and the Ministry of Tourism and Sports invited 80 local agents to a briefing on the opportunities in the wedding market.
The global weddings industry has an estimated value of around US$298 billion, of which foreign country weddings form about US$80 billion.
Thailand is a very popular wedding destination for couples from India and Hong Kong. More than 400 Indian weddings have taken place here with spending per event ranging from 5 million (US$143,597) to 20 million baht, according to Juthaporn Rerngronasa, TAT’s deputy governor for international marketing in Europe, Africa, the Middle East and Americas.
As well, Thailand will be hosting the 4th Annual Destination Wedding Planners Congress 2017 after TAT's won the bid from QNA International.
Meanwhile, the first Thai Indian Wedding Association (TIWA) was set up last year, further pointing to the growing importance of the market.