SWITZERLAND has elicited mixed performances from its Asian source markets this year, despite its active promotions there following the slowdown in its traditional European markets.
Hong Kong and China are the fastest growing, India is revving up following a slow increase last year while South-east Asia's emerging markets are rising from a low base.
Casey Liu, Switzerland Tourism's chief representative in Hong Kong and China, said overnight stays from Hong Kong has increased by 12 per cent so far this year from 2014, posting a "remarkable growth for a mature market".
China, meanwhile, has grown more than 20 per cent so far this year, topping France as Switzerland's fifth biggest market.
India grew 26 per cent in overnight stays in 1Q2015 after logging marginal growth of two to five per cent in the past few years.
"This is a really big step,” said Claudio Zemp, Switzerland Tourism's director of India, adding that a majority of Indian travellers to the country are FITs.
Ivan Breiter, director of South-east Asia at Switzerland Tourism, said Singapore and Malaysia are "a bit slow" but are expected to post a 15 per cent gain within two years.
This year, Breiter expects Indonesia to post a 43.2 per cent growth, Thailand 31.1 per cent and the Philippines 24.3 per cent for a total of over half a million room nights from the region.