THE Philippines' marketing drive in India seems to be paying off as the first two months of 2015 witnessed impressive 24.3 per cent year-on-year growth in Indian arrivals.
According to a statement issued by the Department of Tourism (DoT), Indian visitor arrivals soared by almost 40 per cent in February 2015 compared to last year’s figures. Combined, January and February saw growth in Indian arrivals by 24.3 per cent.
In 2014, the Philippines welcomed over 61,000 Indian visitors for year-on-year growth of 17.4 per cent, making India a key contributor to tourism for the country.
The DoT expects 75,000 tourists from India in 2015 and has recently allowed visa-free arrivals through all entry ports in the Philippines for Indian citizens who hold AJACSSUK visas.
To continue wooing Indian travellers, the DoT has been organising roadshows in major Indian cities and is holding marketing activities in secondary and tertiary cities, promoting its Visit the Philippines Year 2015 campaign.