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China, India drive SITE's Asia reboot
Caroline Boey, reporting from IT&CM and CTW China 2015, Shanghai, April 14, 2015

SITE will be supporting Asian chapters with "a strong incentive travel training and certification curriculum to capitalise on fresh opportunities to build a strong Asian community", according to Kevin Hinton, chief excellence officer.


With India hosting SITE’s Global Conference 2015 and Rajeev Kohli, joint managing director of India’s Creative Travel, assuming the 2016 SITE presidency, Hinton said the developments are providing the opportunity to further build a strong Asian community.


“We are very excited about his (Kohli’s) leadership," Hinton added.


He also reported that SITE China Chapter is experiencing a strong resurgence with a new board of directors who are bringing a lot of new energy, ideas, members, and value to the incentive market in China. 


“Our strategy is to support these local efforts with a strong incentive travel training and certification curriculum. We see a strong inbound and outbound market for China and are here to support the sustained growth of both,” he said.


“In the past, we have had a chapter in Singapore and we are keen to build a strong local community there as part of our regional Asian strategy, which will focus on education, certification events and tradeshows.”


Alicia Yao Hong, general manager, IME Consulting, is SITE China Chapter vice president and a SITE International board member.


Yao said the new board comprises MICE industry professionals who are young, international-minded, fully aware of SITE’s core, and devoted to the chapter’s development. The chapter’s objective in 2015 is to grow membership.


Yao pointed out: “It is important to educate the market that incentives deliver business results. It is not a luxury and it is not corruption. Incentive travel is a global modern enterprise management tool.”



Read more in the TTG Official Show Daily ­– IT&CM China 2015



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