GIVING a further fillip to its film tourism segment, VisitBritain, in association with TUI India, has announced a Bollywood Britain campaign showcasing key film locations in Britain.
From today, TUI India offers Indian clients – specifically young couples and honeymooners – five distinct tour packages with three to nine days itineraries involving visits to key film location sets in London, Oxford, Manchester, Cardiff and Edinburgh.
The strategy is in line with the NTO’s announcement of a mobile application launched last year, known as Bollywood in Britain Destination Movie Map.
Indian actor Saif Ali Khan has been appointed spokesperson for the campaign.
VisitBritain regional manager for Asia-Pacific and the Middle East, Sumathi Ramanathan, said: “This is the first time we are working with a travel partner in India specifically targeting the Indian market through our film tourism campaigns.
"TUI as our partner in this campaign will facilitate tourists with the entire range of film tourism products and services, and the packages will be sold until end-May 2015.”
The NTO is also planning the Great Tourism Week India roadshow, which is expected to kick off from July and cover more than nine cities across India.