A GROUP of 1,600 delegates descended on Sri Lanka last month for meetings and leisure, the single largest MICE tour from India to Sri Lanka so far.
Handled by Sri Lanka’s largest DMC Walkers Tours, the 1,600-strong Phillips India group visited the island from January 16-19.
The group occupied more than 800 rooms at leading hotels in the capital and had simultaneous meetings and events per day, with special appearances by Indian cricket stars.
Vasantha Leelananda, executive vice president of John Keells Holdings, parent company of Walkers Tours, said: “With this experience we are now in a position to fully exploit the MICE potential in the Indian market and I am confident we will have many opportunities for conferences, meetings as well as large events including weddings in the future.”
Enthuse Answers, an event management agency from India, managed the group from India.
India is Sri Lanka’s largest source market and grew 16.3 per cent year-on-year to hit 242,734 arrivals, out of 1.5 million in total for 2014.