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Ladies-friendly Eva programme extended to ITC Grand Bharat
Paige Lee Pei Qi, Singapore, February 10, 2015
 

LUXURY hotel group ITC Hotels continues to assure security for female guests with the ITC Grand Bharat, which opened late last year with 100 suites, becoming the latest property to offer its Eva programme.


The group’s COO, Dipak Haksar, said: “Eva rooms have come a long way, from being just a room category to become a category with a dedicated wing and floor within ITC’s hotels across India.

 

“What started as a concept is today a value proposition at ITC hotels, entailing female butlers and security guards, an all-ladies-only access floor, cocktail hours within the privacy of the floor and video phones.”

 

On average about 10 per cent of the rooms in each of the 11 ITC hotels in India is dedicated to the Eva programme.


“In the event that the rest of the hotel is experiencing high occupancy rate, the Eva rooms are still kept available for potential female guests” said Haksar, adding that with 57 per cent of women likely to travel alone today, he has seen an increased in demand for these rooms, especially in recent years.
 

 
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