THE Travel Agents Association of India (TAAI) will launch a Preferred Partner Programme (PPP) at its annual convention scheduled for March 26 to 28 in Bali.
PPP aims to provide a 'preferred' status to stakeholders like airlines, hotels and NTOs, which will in turn offer TAAI members benefits like better remuneration, extended payment cycle and sponsorship for the association's events.
Said Harmandeep Singh Anand, honorary secretary general, TAAI: "It is a win-win situation for principals and our members. At a time when Indian travel consultants are facing a tough time due to shrinking margins, such initiatives will ensure healthy profit, among other benefits.
"Principals on their part will get strong support from our approximately 2,200 members across the country."
TAAI is not looking at a specific number yet but is keen to have as many as possible stakeholders on board for PPP.
Singh added: "The managing committee will not dictate that members promote only preferred partners. However, it is natural that loyalty will be with preferred partners who will offer better margins than others."
TAAI will place the list of PPP participants on its official website and also send related circulars to its members.