PROMOTION efforts in the India market are paying off for the Philippines, which recorded a 15 per cent increase in Indian arrivals between January and October 2014.
The Philippines recorded double-digit growth of close to 50 per cent in Indian arrivals, month-on-month, for August alone.
The Department of Tourism (DoT) has identified the high-end, and wedding and honeymoon segments as targets in India, and has launched online training for Indian travel consultants last year.
Building on those efforts, the DoT is set to participate in SATTE 2015 and launch marketing activities in Tier Two and Three cities in India.
Tourism secretary Ramon R Jimenez Jr is also scheduled to visit India on January 29, with the main agenda of kicking off Visit The Philippines Year 2015 campaign, which features a year-long calendar of events in line with the chosen slogan, and meet with industry partners.