WYNDHAM Hotel Group is honing in on the midscale segment in India, with 10 more hotels to open by mid-2017.
The new properties will be located in Gurgaon and Greater Noida, Bengaluru, Chennai, Darjeeling, Jaisalmer, Pali, Loneer, Dharmapuri and Trivandrum. This adds over 1,000 rooms across brands like Howard Johnson, Ramada Encore, Days Inn and Planet Hollywood.
Deepika Arora, regional vice president-Indian Ocean, Wyndham Hotel Group, explained: “There is certain improvement in the economic scenario; the midscale market is looking up after facing a prolonged period of financial instability.
“The hospitality segment is looking bullish with the new government and the list of incentives it has promised to provide to investors. Additionally, the commercial returns are faster in the mid-market level in India, so we’re venturing mainly to capitalise on this niche segment.”
Rakesh Lamba, New Dehli-based hospitality consultant, said: “Mid-market hotels in Tier 2 cities are ideal as they record higher ARR, and much better proportional RevPAR than most luxury hotels in metro cities.”
Wyndham currently has 24 hotels with 2,500 keys in India and 3,500 more rooms in the pipeline. It opened a Howard Johnson property in Bengaluru earlier this month.