SINGAPORE-based Premier Hotels of Asia has raised the curtains on a curated collection of independent boutique hotels, palaces, spas, resorts and homes, with its first edition focusing on Indian properties.
Titled the Premier Hotels and Resorts Collection, the portfolio of leisure establishments can be found on the newly launched www.premierhotelsofasia.com.
Experiences are divided into the following categories: luxury; palace & heritage; safari; beach & mountain; spa & wellness; city hotels; special interest eg golfing; and villas & residences.
Sujit Mittra, joint managing director and co-founder, Premier Hotels of Asia, said: “Today’s savvy travellers are seeking accommodation options that go beyond the run-of-the-mill choices. They look for unique and memorable experiences at exceptional hotels and resorts. We have carefully curated and hand-picked independent hotels that are known for their remarkable architecture, niche offerings like spa and safari, or simply for their service excellence and the way they pamper their guests.”
The collection currently comprises Ananda in the Himalayas, Rishikesh, Uttarakhand; Samode Palace, near Jaipur, Rajastahan; Samode Safari Lodge, Bandhavgarh, Madhya Pradesh; Castle Mandawa and Mandawa Haveli, both in Rajasthan.
Premier Hotels and Resorts has lined up a number of marketing activities such as focused sales efforts, online marketing, social media promotions, and tradeshow promotions to reach out to travel consultants, travel management companies and professional conference organisers to spread the word about its new collection.