AN ASSOCIATION aimed at bringing together various Indian MICE industry players and plugging the market's information gap was formed this month.
The Network of Indian MICE Agents (NIMA) counts about 50 MICE and business travel suppliers across India as members, and will embark on training sessions, roadshows, advertising, tradeshows and joint promotions.
Jagdeep Bhagat, founder member and coordinator branding, NIMA, said: “NIMA will create a dynamic news stream of worldwide information about MICE-related events to allow access to its members, who can plan their bids and participation well in advance.”
He added: “So far, Tourism Authority of Thailand, Catalunya Convention Bureau, Catalan Tourist Board and Cyprus Convention Bureau have agreed to be destination partners of NIMA.”
NIMA advisor Rajesh Sethi said: “We will bring into play the importance of MICE organisations in Tier Two and Three cities, where rapid growth is evident.”
The new association is expected to help MICE companies bid for events.
Meanwhile, the India Convention Promotion Bureau will organise a roadshow in Chennai on August 1 to promote the city’s MICE infrastructure to potential clients.