INDIAN arrivals to Australia surged 19 per cent year-on-year for the period between January and May, with agencies reporting a growing preference for holidays Down Under due to flight connectivity and other reasons.
During this period, a total of 82,500 Indian visitors arrived in Australia. May itself registered 39 per cent growth, chalking up 21,700 arrivals.
Arvind Tandon, managing director, Faraway Places Marketing Mumbai, pointed to the increasing desire for experiential travel as a factor. Tourism Australia’s There’s Nothing Like Australia campaign and tie-ups with trade partners have also made Australia a more viable destination.
“Flight connectivity is good on this longhaul sector and Indian cuisine is largely available. There are multiple activity options for FIT, groups and families,” he explained.
Sushil Wadhwa, chairman, Platinum World Mumbai, agreed. “Other than Melbourne and Sydney, there are interesting destinations like Cairns, Hobart, Gold Coast and Brisbane that Indians have begun exploring. I believe this will be a great Indian travel migration, from the West to Down Under," he noted.
Nishant Kashikar, country manager, India & Gulf, Tourism Australia, said: "Tourism Australia is optimistic that the impending launch of our food and wine-centric Restaurant Australia campaign (TTG Asia e-Daily, May 9, 2014), and the mega sporting event, the ICC Cricket World Cup 2015 will bring further growth in Indian visitor arrivals (TTG Asia e-Daily, August 2, 2013).”