KOREA Tourism Organization (KTO) is planning to organise roadshows in two Indian cities – one in New Delhi on October 23 and the other in Mumbai on October 25 – to showcase Korean MICE and leisure products to Indian travel consultants.
Attendees include three Korean DMCs, representatives from Korea Tourism Organization, Asiana Airlines and Korean Air and about 130 Indian travel consultants.
Jaesang Lee, director of KTO’s India office, said the NTO is organising the roadshows in the two major outbound gateways of India as “awareness of Korea as a tourist destination in India is not very high compared with other longhaul destinations”.
“We will promote Seoul and Jeju Island, our two most popular leisure destinations. These destinations also boast infrastructure for hosting MICE events of any size. We will also focus on Busan, Gyeongju, Andong and Incheon,” added Lee.
Around 92,000 Indians visited South Korea in 2012. The NTO is expecting 110,000 Indian visitor arrivals by the end of this year.