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Anantara aims for India's high-end sector
Shekhar Niyogi, Kolkata, July 1, 2013
 

 

ANANTARA Hotels, Resorts & Spas will unfurl its banner in India through the opening of eight new properties by 2018.

 

The first, a 130-key resort, is currently under construction and is likely to be commissioned in Mahabalipuram, on the Bay of Bengal coast, by 2014. Other destinations the group has identified for setting up and managing new properties in are Rajasthan, Goa and Kerala.

 

Marion Walsh-Hedouin, group director-PR and communications, Anantara, said in a media statement: “Investing in India is a key move that will reap excellent results in future. Setting up Anantara hotels in India will also help target Indian outbound travellers for leisure and MICE (and encourage them to stay at) our other Asian properties.”

 

Of the group’s properties, Anantara Bangkok Riverside Resort & Spa and Anantara Lawana Koh Samui Resort & Spa are already popular with Indian nationals and have hosted Indian weddings.

 

Ashwani Gupta, managing director, Amritsar-based Dove Travels, said: “Anantara’s brand needs to be established in India and the opening of (Anantara) resorts in India will certainly help with that. It will also fulfil a growing need for true luxury hospitality in India. Anantara is popular with a select niche of luxury clients among those who travel overseas frequently.”

 

 
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