ABU Dhabi-based Rotana Hotel Management will hoist its flag on Indian soil in 2016, as it plans to open some 20 hotels in the country within the next decade.
The group plans to open its first property in Delhi NCR in 2016 under its Arjaan Hotel Apartments by Rotana brand, followed by the debut of its mid-market Centro Hotels shortly after. Rotana expects India’s low RevPAR to improve by the time its Arjaan property is commissioned.
Rotana has also set up an office in June last year in Delhi NCR, and will invest in marketing and brand-building activities in India over the next three years.
Aman A Sachdev, senior vice president, Rotana Hotels and Resorts, which comes under Rotana Hotel Management, said: “With the increase in flight capacity between Abu Dhabi and India, and also with more flights from the Middle East, this is an opportune time to make our presence felt in India.”
Welcoming the news, Ashis Das, director of Mumbai-based The Wanderers, said: “Rotana’s entry into the Indian market will be good for MICE groups as they have a variety of F&B options and meeting spaces in their hotels. We also expect (Rotana) to open (properties) in Tier Two cities, making inroads into a vast but relatively unexplored market in India.”
Rotana has a portfolio of 46 hotels in 10 countries within the Middle East, and plans to almost double its business with another 44 hotels in 10 more countries by 2016.